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Why blockchain could realistically improve ad buying
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news for an industry that has seen year-on-year growth decline from 5% in 2016 to around 4.5% in 2017. In the UK in particular, the BBC reports that sellers of toys are betting big on Christmas. With a full weekend before Christmas and the release of a blockbuster hit, all signs point to similar trends this year.The buying journey for toys and games: equally online  With the growing popularity of social media, brand Marketers have started partnering with influencers to help them tell their stories and better engage with their audience. In fact, 67% of marketers plan to increase their influencer marketing budgets over the next twelve months.


One of the biggest trends in social and influencer marketing is the unboxing video, where someone films themselves opening up and talking about a new item. From consumer electronics teardowns, limited-edition sneaker releases, and makeup tutorials featuring new cosmetics and beauty products, unboxing Whatsapp Mobile Number List videos have become hugely popular. But one category in particular stands out during the holidays: toys and games. It's no surprise that toy and game sales spike during the holidays. On our network, conversion for toys and games was 475% higher during the holidays compared to the non-holiday period. Toy unboxing videos capture the surprise, joy, and unfiltered opinions of children playing with new toys for the first time, and these videos receive millions of views.


 Six-year-old Ryan from Ryan's Toy Review has over 10 million subscribers and he's made $11 million in revenue on his YouTube channel this year alone. Brands, especially those selling toys and games, On our network, conversion for toys and games was 475% higher during the holidays compared to the non-holiday period. Toy unboxing videos capture the surprise, joy, and unfiltered opinions of children playing with new toys for the first time, and these videos receive millions of views. Six-year-old Ryan from Ryan's ToyReview has over 10 million subscribers and he's made $11 million in revenue on his YouTube channel this year alone. Brands, especially those selling toys and games, On our network, conversion for toys and games was 475% higher during the holidays compared to the non-holiday period.


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